Ten eighty Billboard is on the Tree of Life. Pardon my quoting the title of Billboard Magazine. That being said, the blog is about 1080- not the hot 100. However, I thought it made a nice feature picture. First, what is a billboard? A billboard is a large outdoor advertising structure. It is typically found in high-traffic areas. Busy roads are preferred. Billboards present large advertisements to passing pedestrians and drivers. They typically showing witty slogans and distinctive visuals. Billboards are often highly visible in the top designated market areas.